Bachelor of Science in Tourism Management

The Bachelor of Science in Tourism Management (BS Tourism Management) is a comprehensive academic program designed to prepare students for leadership roles in the tourism and hospitality industry. This degree focuses on equipping students with a strong foundation in tourism principles, customer service, and business management while emphasizing sustainability, cultural awareness, and global trends in the tourism sector. 

Core Philosophy and Objectives 

The BS Tourism Management program seeks to develop competent, innovative, and socially responsible tourism professionals. The core objectives of the program are: 

• To cultivate a deep understanding of the tourism and hospitality industries, including their economic, cultural, and environmental impacts. 

• To prepare students for the dynamic nature of global tourism through theoretical knowledge and practical skills. 

• To foster an entrepreneurial mindset and innovative thinking for addressing challenges in the tourism sector. 

• To promote sustainable tourism practices that balance economic development with environmental conservation. 

Program Features 

• Comprehensive Curriculum 
  • Covers key areas such as tourism planning and development, hospitality management, cultural tourism, and sustainable tourism practices. 
  • Integrates business-related courses like marketing, accounting, and strategic management to develop well-rounded professionals. 
• Hands-On Training 
  • Students gain practical experience through internships, field trips, and on-the-job training in hotels, travel agencies, airlines, and other tourism-related establishments. 
• Global Perspective 
  • Focus on international tourism trends, cross-cultural management, and global market dynamics. 

• • Opportunities for study tours and exchange programs to experience international best practices. 
• Technology Integration 
  • Emphasis on using modern tools such as reservation systems, customer relationship management (CRM) software, and virtual reality applications for tourism. 

Key Learning Outcomes 

Graduates of the program are expected to: 

• Plan and Develop Tourism Products 

• • Design tourism packages, itineraries, and experiences that cater to diverse customer needs. 

• Deliver Exceptional Customer Service 

• • Develop interpersonal and communication skills essential for managing guest relations. 

• Manage Tourism Operations 

• • Oversee the day-to-day operations of tourism and hospitality establishments, ensuring efficiency and quality. 

• Analyze Tourism Trends 

• • Use research and data analysis to understand market trends and inform decision-making. 

• Promote Sustainable Tourism 

• • Implement practices that minimize environmental impacts and support local communities. 

Practical Application Activities 

• Internship Programs 
  • Work in hotels, travel agencies, cruise lines, airlines, or resorts to gain real-world experience. 
• Tour Planning and Execution 
  • Organize and manage actual tours or travel experiences, including logistics, budgeting, and customer service. 
• Event Management Simulations 
  • Plan and execute events such as conventions, festivals, and business meetings in a controlled environment. 
• Cultural Immersion Activities 
  • Participate in community-based tourism projects and heritage preservation initiatives. 
• Workshops on Travel Technology 
  • Hands-on training with reservation systems like Amadeus or Sabre and digital marketing tools for tourism. 

Specialized Subjects 

• Tourism Planning and Development 

• • Focus on designing sustainable tourism strategies for destinations. 

• Eco-Tourism and Cultural Tourism 

• • Explore the principles of eco-tourism and the importance of preserving cultural heritage. 

• Hospitality Operations Management 

• • Learn about managing accommodations, food and beverage services, and other hospitality functions. 

• Tourism Marketing and Promotions 

• • Study strategies for branding and promoting tourism destinations and services.